Enrique "Rico" Gulka, Founder and Chief Strategist of Elite Powersports Consulting
Enrique “Rico” Gulka — Founder & Chief Strategist

Leadership

Built by people who have
run this at scale.

Elite Powersports Consulting was founded by Enrique “Rico” Gulka, who built his career on the dealership side of this business and has held nearly every seat on a sales team. Top salesperson in multiple states, then sales manager, then one of the industry’s first internet managers, then regional marketing director over West Coast operations for one of the largest dealer groups in the country. Every one of those roles answered to the same scoreboard your store does.

That operating experience sets the standard for every engagement. We open with unit targets, floor plan pressure and co-op calendars — the terms leadership already runs the business on — and work back to the media from there.

Top 10

Harley-Davidson stores ranked nationally have run their marketing on this model.

Most agencies are hired to buy media and stop at the click. We take the whole marketing lifecycle: the advertising that creates demand, the website that has to convert it, the CRM and follow-up that decide whether a lead becomes an appointment, and the customer relationships that bring that buyer back for the next unit. Those systems fail at the handoffs between them, which is exactly where a media-only vendor has no visibility.

Today the firm runs marketing operations for dealerships across the country. Media, CRM, tracking, creative and co-op specialists execute under one operating plan, with principal-level accountability on every account and a single owner for the outcome.

  • Full lifecycleAdvertising, website conversion, CRM follow-up and customer retention — specialists on each, one operating plan
  • Dealer-sideEvery seat on the sales team, an internet department, and regional marketing operations across a multi-store region
  • Specialist benchMedia, CRM, tracking, creative and co-op practitioners working the systems they know best
  • Senior ownershipPrincipal-level accountability on every account, not an account-manager handoff
  • Verified reportingPerformance reconciled to dealership CRM and spend records, not platform dashboards

Rico Gulka — Founder & Chief Strategist

A dealership marketing operator training a general manager and in-house marketing team around an operating report
Build the system. Train the people who will run it.

Training & team enablement

Your current marketing team does not have to be replaced.

Elite Powersports Consulting can run the marketing operation or strengthen the team already inside the dealership. We build the scorecards, workflows and accountability your people need to make better decisions.

Your team learns what to watch, what to fix and how to prove it shipped. Leadership keeps control of priorities and approvals.

Coach & enable

Build scorecards and SOPs, train the team, then stay involved for review and escalation.

Fill the gaps

Your team keeps what it does well. We own the gaps you agree to hand over — usually CRM, measurement and riding the vendors.

Run the system

We run the marketing operation while dealership leadership retains every material decision.

We would rather you needed us less each year. Clear ownership and a process your people can run without calling us first.

Build the right operating model →

Stop guessing.
See the system clearly.
Book a 30-minute intro →

Find the gaps across your marketing, lead flow, media, tracking, co-op, reporting and vendor execution — and leave with a prioritized plan for what should happen next.