AI in your account

AI is already
running your ads.

Google, Meta and dealership vendors already use automation. We monitor the inputs, outputs and guardrails so leadership — not the platform — owns the final decision.

A dealership operator reviewing automated marketing systems from the showroomHUMAN REVIEW
Automation proposes. Leadership decides.
12%

Meta’s automated campaigns ran 9% ahead of hand-built ones at the halfway point of controlled testing — then finished 12% behind them. 58% of advertisers got a better return from manual. Left alone, automation drifts.

+12pt

That same automation over-reported its own contribution by about twelve points against measured incremental lift. It grades its own homework, and it grades generously.

Haus, The Meta Report: 640 controlled geo-lift experiments over 18 months. Sample is direct-to-consumer advertisers, not dealerships — the mechanism carries, the exact figures will not. We measure yours against your CRM.

Where set-and-forget costs you

AI—01

Automation drifts

Automated campaigns learn from whatever you feed them. Feed them stale inventory, a bad conversion signal or an unfiltered radius and they optimize hard toward the wrong buyer, quietly and at speed.

Decay
AI—02

It grades its own homework

The platform reports the conversions it wants credit for. We check those against what actually landed in the CRM and what actually sold, because those are different numbers and only one of them pays you.

Attribution
AI—03

Guardrails are not automatic

Geographic exclusions, negative keywords, placement blocks, frequency caps, suppression lists so you stop paying to advertise at your own customers and staff. No AI sets these for you. Somebody has to.

Waste
AI—04

Your AI vendor has no counterpart

Most dealers now run at least one AI tool — chat, follow-up, merchandising, bidding. Nobody on the dealer side is briefing it, testing it, or holding it to a number. It just runs.

Ownership

We do not rip out your AI vendor. We work with them. We brief the tools, set the guardrails, read the output against your CRM, and keep the platform honest about what it actually delivered. The automation proposes. A person who has run a dealership marketing department decides.

Stop guessing.
See the system clearly.
Book a 30-minute intro →

Find the gaps across your marketing, lead flow, media, tracking, co-op, reporting and vendor execution — and leave with a prioritized plan for what should happen next.