Verified proof

The track
record.

Results reconciled from dealership CRM data, media spend logs and operating records. The test is whether the leads got better, the attribution got honest and the waste came out.

Dealership leaders reviewing verified marketing performance and operating prioritiesVERIFIED IN DEALER DATA
Performance is reconciled to the dealership, not the platform dashboard
−34%CPL
Cost per lead cut by a third at a Harley-Davidson store — while lead volume went up
Verified in dealer CRM, Jan–Jul
−29%Spend
Monthly media reduced at that same store in the same period, with leads still climbing
Same store, same window
+82%Leads
Lead growth at a second Harley-Davidson store, with cost per lead down 33%
Verified in dealer CRM
+27%YoY
Year-over-year CRM lead growth at one rooftop inside a multi-location powersports group, June over June
Client CRM, June over June
$7.89CPL
Cost per lead across Meta and Google over six months at a three-rooftop powersports group
Multi-location group
5Rooftops
One Harley-Davidson group rebuilt around shared source standards, media controls and follow-up accountability
Documented operating rebuild
Case Study — Harley-Davidson group, five rooftops

Run from inside the group, not sold to it — this is the engagement the framework was built on.

Five rooftops. More leads. Lower cost per lead.

The situation
A five-rooftop Harley-Davidson group, spending heavily across several vendors. The monthly reports talked about clicks. Source tracking was inconsistent rooftop to rooftop — one store had unattributed leads down under 1%, another was running above 13%. Nobody could tie a campaign to a sold unit, and co-op claims were going in late or not at all.
What we did
Market study first: competitor map, market assessment, funnel teardown, and a test lead that sat overnight before anyone called it back. Then the rebuild: ad accounts consolidated, every lead source remapped, follow-up set to run around the clock, and every eligible co-op claim filed on time.
The result
Across the group, lead volume rose while cost per lead came down close to 20%. The strongest rooftop cut monthly media by nearly a third and its cost per lead by a third. Follow-up now happens in minutes at any hour, and factory money stopped expiring on the shelf.
Lead volume — beforeBaseline
Lead volume — afterUp ~14%
Monthly media spend — beforeBaseline
Monthly media spend — afterDown
Cost per leadDown ~20% group-wide

Figures rounded and reconciled from the dealership’s own CRM lead-source reporting and monthly spend log.

Scope

Graded on units.
Not impressions.

Most agencies stop at lead generation. We stay accountable through follow-up, because a lead nobody works wasn't worth buying in the first place. Where a dealership shares its sales data, we report cost per sold unit alongside cost per lead.

Comparison of a traditional marketing vendor and Elite Powersports Consulting
 Traditional vendorElite Powersports Consulting
Account oversightScheduled optimization and reportingDaily monitoring with defined review cadences
Where the job endsChannel delivery or submitted leadLead routing, follow-up visibility and sales handoff
What gets measuredPlatform metrics and submitted leadsCorrected lead sources; sold-unit cost when sales data is shared
Co-op and MDFSeparate service or dealer-managedEligibility, proof, submission and decision tracking
Your other vendorsOwn platform and support queueOne issue list, with a name against each line
Operating contextChannel-specific playbookPowersports-specific inventory, OEM and dealership operations
What they’re graded onDefined channel deliverablesUseful leads, appointments and sold-unit data when available

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Find the gaps across your marketing, lead flow, media, tracking, co-op, reporting and vendor execution — and leave with a prioritized plan for what should happen next.